It provides a roadmap for branding efforts that align with The Kingdoms vision 2030, (0:10) emphasizing culture enrichment, economic diversification and cross-cultural connections (0:16) It provides a roadmap for branding efforts, (0:20) that align with The Kingdoms vision 2030, emphasizing culture enrichment, (0:26) economic diversification and cross-cultural connections (0:30) The goal is to inspire more people to travel to and within Saudi Arabia by discovering (0:39) our unique wonders and warm hospitality (0:43) The Welcome to Arabia initiative captures this purpose, establishing a unified identity
